City of Farmers Branch

Farmers Branch had never created a community-wide event prior to Liberty Fest in 2010, but  were committed to support local servicemen and women while revitalizing the city’s presence in North Texas.

This Memorial Day weekend celebration involved a huge undertaking from most facets of the city and a creative agency with which they knew could be trusted to be more than a partner, but an advocate of Liberty Fest. That commitment was evident through the thought-provoking collateral and website developed by HCK2, as well as the event logo that mirrored its new city logo.

HCK2’s work with Farmers Branch began with a rebranding campaign of the entire city, and following the successful turnout of this inaugural event, the agency will be back to help with its second year in 2011.