EmFinders

The new EmFinders site not only provides the control and ownership the company desired, we delivered their content using a striking, emotional new visual language. It won awards. And it smoked the performance of almost every other site on the Internet.

Four one-word statements, the combination of which EmFinders believes embodies its mission, are showcased in bold typography and enhanced by dramatic photography of the types of cognitively impaired individuals to whom the company has committed its resources. The theme is carried through to the interior, where the statements are tied to target markets and interwoven with the product messaging.

Technologically, the site itself is a marvel. Shortly after launch in July of 2010, according to Google Site Performance Labs, the site consistently loaded faster than 95 to 99 percent of all sites on the Web. Pages on the new site load in an average of 0.7 seconds, which comes as a dramatic improvement over the previous version, which loaded in an average of 4.8 seconds and was slower than 73% of all sites.

“When we began working with HCK2, we knew our website needed speak to the rising needs of healthcare providers and law enforcements officers serving and protecting those with dementia,” says Jim Nalley, CEO of EmFinders. “Our new site is much cleaner, more interactive and faster than we could ever imagine thanks to the technology and expertise provided to us by HCK2.”

To view the site, please visit www.emfinders.com.