Masergy

In 2007, MASERGY chose HCK2 to develop and implement a national public relations campaign to raise awareness and establish credibility for leadership in the converged wide-area network (WAN) services industry.

The campaign for MASERGY generated widespread industry awareness and trade coverage in top-tier publications like Network World and CIO, contributing to more than 75 million impressions and almost $1.5 million in ad value equivalency—a return of 1,240 percent—during the company’s first year with HCK2.

In 2009, HCK2 helped the evolving MASERGY define four key differentiators showcasing the company’s strengths: global Ethernet, service performance, embedded services and customer experience. This messaging served as the basis for a refreshed print and online presence.