Texas A&M

When HCK2 first partnered with Texas A&M, the second largest university in Texas, significant strides had been made in making the university more sustainable. However, the university was missing an integral part of the equation – a campus-wide sustainability program. In response to this need, HCK2 Partners and sustainability planning firm Gresham Smith & Partners teamed up to create and brand a comprehensive sustainability program, complemented by an engaging, creative and compelling marketing communications campaign that called Aggies of all ages to action.